Reliance Hotel Group
Brand identity update for a full-service hotel management company headquartered in Phoenix, Arizona.
The brief was to create a new identity that best represents Reliance Hospitality as a leader in full-service hospitality management. And to visually legitimize Reliance Hospitality/Hotel Group and establish a visual foundation for which the brand can be recognized and grow.
Expertise:
Brand strategy | Brand identity | Signage | Website | Stationery