Brad Towsley’s designs and programs are known for their accessibility, simplicity, and clarity. His creative esthetic has appealed to, and been utilized by, organizations large and small; from Fortune 500 companies to intimate, independent businesses. Brad’s area of expertise encompasses: branding & visual identity, strategy & positioning, marketing & advertising, environmental design, food & beverage design, typography, illustration and print.

Brad received an AA and BS Degree in graphic design and visual communication from Illinois State University in 1998. After 20+ years of work experience at multiple graphic design firms and advertising agencies in Chicago and Phoenix, he now owns and operates Brad Towsley Design, a small independent graphic design and branding studio in Phoenix, Arizona.

Approach

I started this independent creative business with the idea that quality is more important than quantity. Not just quality of graphic design and visual communication, but quality of relationships and the partnerships built between myself and the clients I work with. With this in mind, I strive to make the work honest with the hope that it engages audiences in a more thoughtful and genuine way.

This exploration and practice of visual communication is one of my many interests in life. Given that, I’m a bit obsessive about studying the ways people and businesses use design as a way to communicate with their audience. I love exploring how to present ideas and messages in a way that cuts through the complexities and connects to the audience. It starts by learning as much as I can about the client’s needs and becoming a steward or caretaker of those needs.

In regards to my other interests, I enjoy traveling, cooking, collecting art, putting my hands in soil and seeing things grow, ceramics, writing and playing music, painting, and collecting the odds and ends that inspire me. My wife and I also own Practical Art, an art gallery and retail space in downtown Phoenix.