Higherwire

Designing a brand identity for a new energy solutions company charging its way toward becoming the global leader in sustainable energy storage.

Higher Wire Inc. is revolutionizing the way the world views sustainable energy. They design and manufacture lithium battery assemblies at their facility in Phoenix, AZ, using domestically-sourced cells and components. I designed a foundational identity system that captures their enthusiasm for sustainable and Second Life systems.

They were also awarded a Small Business Innovation Research Grant from the Department of Energy.

Expertise:

Brand strategy | Brand identity | Collateral

Brand Patterns are one of the most exciting and interesting branding elements. They play an important role in creating strong brand recognition, bringing depth and texture to a brand identity, and creating a memorable brand experience.

The “+”, “-”, o” symbols/shapes are directly related to the Higherwire product and technology. They can be used as a background texture, or help bring visual interest to areas that need viewer attention.