My expertise
I have nearly 15 years of experience developing and designing logo/trademarks for large and small companies; I provide services to help facilitate and maintain company perceptions i.e. brand consultant; My goal is to listen to client needs, think of visual solutions to creative problems, and create smart and effective communication solutions.
The Building Blocks of a Brand
What is a logo? What is a brand?
Knowing and understanding the difference between these two small words is crucial in the success of any business, large or small.
1) What is a logo?
A logo is a visual trademark for a company. It is a name and/or symbol that indicates a source of goods or services and helps establish a visual personality for a company.
2) What is a brand?
A brand is a person's perception of a product, service, experience, or organization.
Through my services, I design and produce visual identity solutions and answers to questions concerning how that logo/trademark is used within a companies brand. Whether you're starting a new business or repositioning an existing one, correct usage of that logo/trademark is directly related to the strength of the brand it represents. Consistency within that brand creates value, value adds trust, and trust creates loyal customers.
Knowing and understanding the difference between these two small words is crucial in the success of any business, large or small.
1) What is a logo?
A logo is a visual trademark for a company. It is a name and/or symbol that indicates a source of goods or services and helps establish a visual personality for a company.
2) What is a brand?
A brand is a person's perception of a product, service, experience, or organization.
Through my services, I design and produce visual identity solutions and answers to questions concerning how that logo/trademark is used within a companies brand. Whether you're starting a new business or repositioning an existing one, correct usage of that logo/trademark is directly related to the strength of the brand it represents. Consistency within that brand creates value, value adds trust, and trust creates loyal customers.
Selected Clients
List of clients who I've worked with and/or who have used my work.
Aramark
Avnet Inc.
Changing Hands Bookstore
Disney
iFactor Consulting
Insight
KBAQ Radio
Keebler
Practical Art
Riddell
Sara Lee
Aramark
Avnet Inc.
Changing Hands Bookstore
Disney
iFactor Consulting
Insight
KBAQ Radio
Keebler
Practical Art
Riddell
Sara Lee
Experience
Principal/Designer
Brad Towsley Creative Design is a small design studio in Phoenix, Arizona, United States.
Goals: Develop and design business logos/trademarks for large and small companies; Provide services to help facilitate and maintain company perceptions and brand management; Listen to client needs, think of visual solutions to creative problems, create smart and effective communication solutions.
Specialities: Logo/trademark design; Brand strategy guidelines; Brand/Experience development; Book design; Wine label design; Poster design; Annual Reports, Corporate brochures.
Goals: Develop and design business logos/trademarks for large and small companies; Provide services to help facilitate and maintain company perceptions and brand management; Listen to client needs, think of visual solutions to creative problems, create smart and effective communication solutions.
Specialities: Logo/trademark design; Brand strategy guidelines; Brand/Experience development; Book design; Wine label design; Poster design; Annual Reports, Corporate brochures.
Sr. Graphic Designer
Canary is a studio of Gould Evans; an award winning architecture firm located in several major U.S. cities.
Goals: to engage clients visually and functionally with their environments in meaningful ways through graphic and architectural solutions that directly impact the senses, operational efficiency and growth.
Specialties: Environmental Graphics, Signage and Wayfinding, Environmental Branding, Brand/Experience development
Goals: to engage clients visually and functionally with their environments in meaningful ways through graphic and architectural solutions that directly impact the senses, operational efficiency and growth.
Specialties: Environmental Graphics, Signage and Wayfinding, Environmental Branding, Brand/Experience development
Sr. Graphic Designer
Responsible for conceptualization and design of marketing solutions to their completion. Establish visual direction for marketing projects, which includes brand creation and repositioning, collateral, publications, packaging, advertising and promotional/print materials. Provide art direction to jr. designers.
Focus: Brand strategy, logo development, corporate investor materials
Focus: Brand strategy, logo development, corporate investor materials
Graphic Designer
Produced award winning graphics and illustrations for collateral and sales support materials, corporate/brand identity, publications and presentation materials.
Produced design materials for Avnet Inc. [Fortune 500 company] Successfully designed companies first corporate image brochure which was distributed world-wide enhancing Avnet's brand as a global leader in technology distribution.
Engaged in Avnet's Support Across the Board Co-op campaign: The campaign highlighted Avnet's entire design and supply chain, with a focus on Avnet's capabilities. The ads connect the distributor, supplier and the end customer.
Produced design materials for Insight Enterprises, Inc. [Fortune 1,000 company] Engaged in the national ad campaign that used the Insight red triangle from the logo to reinforce the brand.
Focus:
Advertising, logo development, magazine design
Produced design materials for Avnet Inc. [Fortune 500 company] Successfully designed companies first corporate image brochure which was distributed world-wide enhancing Avnet's brand as a global leader in technology distribution.
Engaged in Avnet's Support Across the Board Co-op campaign: The campaign highlighted Avnet's entire design and supply chain, with a focus on Avnet's capabilities. The ads connect the distributor, supplier and the end customer.
Produced design materials for Insight Enterprises, Inc. [Fortune 1,000 company] Engaged in the national ad campaign that used the Insight red triangle from the logo to reinforce the brand.
Focus:
Advertising, logo development, magazine design
Graphic Designer
Rendered supportive illustrations, logos, and art icons for all sections of the newspaper.
Created detailed information graphics, logo development, illustrations for all sections of the daily paper.
Gathered information, wrote and edited copy for daily and advanced graphics; communicated daily with editors, reporters, and page designers.
Attended management meetings and assigned projects while overseeing work flow throughout the graphics department.
Focus:
Information graphics, logo development, illustrations, page design
Created detailed information graphics, logo development, illustrations for all sections of the daily paper.
Gathered information, wrote and edited copy for daily and advanced graphics; communicated daily with editors, reporters, and page designers.
Attended management meetings and assigned projects while overseeing work flow throughout the graphics department.
Focus:
Information graphics, logo development, illustrations, page design
Graphic Phases, Inc.
Jr. Graphic Designer
Produced award winning graphics and illustrations for Fortune 500 companies.
Designed and produced collateral pieces, logos, product and packaging materials, presentation materials, brochures and catalogs.
Focus:
Product identity and packaging, logo development, illustrations
Designed and produced collateral pieces, logos, product and packaging materials, presentation materials, brochures and catalogs.
Focus:
Product identity and packaging, logo development, illustrations
Education
Illinois State University
BS Degree, Graphic Design
Focus:
Basic art skills including illustration, layout, typography, methodology, perceptual theory, software design applications, history of graphic design, visual communication.
Basic art skills including illustration, layout, typography, methodology, perceptual theory, software design applications, history of graphic design, visual communication.
Lake Land College
AA Degree, Art and Design
